//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumentenverhalten"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Sportmarketing
16
Sports marketing
16
Brand management
10
Markenführung
10
Football
9
Fußball
9
Brand image
8
Consumer behaviour
8
Markenimage
8
Professional sports
8
Profisport
8
Sport organization
8
Sportorganisation
8
Sponsoring
4
Sponsorship
4
Sport event
4
Sportveranstaltung
4
Arbeitsgruppe
3
Ball game
3
Ballsport
3
Brand
3
Markenartikel
3
Team
3
Beziehungsmarketing
2
Brand loyalty
2
Fernsehwerbung
2
Internet marketing
2
Markentreue
2
Online-Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Sales promotion
2
Sport
2
Sports
2
Television advertising
2
USA
2
United States
2
Verkaufsförderung
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Anagrostopoulos, Christos
1
Apostolopoulou, Artemisia
1
Chadwick, Simon
1
Cheikhrouhou, Soumaya
1
Donlan, Leah Kathleen
1
Holtbrügge, Dirk
1
Koronios, Konstantinos
1
Kriemadis, Athanasios
1
Ladhari, Riadh
1
Leivaditi, Eleni
1
Maderer, Daniel
1
Malhotra, Ritu
1
Moharana, Tapas Ranjan
1
Morales Alvarez, Miguel
1
Papadimitriou, Dimitra
1
Parganas, Petros
1
Pradhan, Debasis
1
Psiloutsikou, Marina
1
Shuv-Ami, Avichai
1
Thrassou, Alkis
1
Vrontis, Demetris
1
Zaaboub, Emna
1
Zervoulakos, Pavlos
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
The journal of brand management : an international journal
Journal of sport management : the official journal of the North American Society of Sport Management
77
International journal of sports marketing & sponsorship
69
Sport marketing quarterly : preferred journal of the Sport Marketing Association
67
International journal of sport management and marketing : IJSMM
61
European Sport management quarterly : ESMQ
55
Sport management review
54
Journal of business research : JBR
21
Sport, Business and Management : an international journal ; SBM
13
Journal of sports economics
12
International journal of sport finance
8
European journal of marketing : EJM
7
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
The service industries journal
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Organizations and markets in emerging economies
3
The journal of consumer marketing
3
The journal of product & brand management
3
Applied economics
2
Applied economics letters
2
Cogent business & management
2
Consumer behavior review : CBR
2
Corporate reputation review
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
European journal of international management : EJIM
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal for global business advancement : JGBA
2
Journal of behavioral and experimental economics
2
Journal of consumer marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
2
When fan engagement with sports club brands matters in sponsorship : influence of fan-brand personality congruence
Pradhan, Debasis
;
Malhotra, Ritu
;
Moharana, Tapas Ranjan
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012297792
Saved in:
3
International activities of football clubs, fan attitudes, and brand loyalty
Maderer, Daniel
;
Holtbrügge, Dirk
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 410-425
Persistent link: https://www.econbiz.de/10012060145
Saved in:
4
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
5
Examining the meanings and consumption of sport licensed products through team identification
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 536-548
Persistent link: https://www.econbiz.de/10011962809
Saved in:
6
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
7
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros
;
Anagrostopoulos, Christos
;
Chadwick, Simon
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
Saved in:
8
The role of brand knowledge in determining sponsorship effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->