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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The journal of industrial economics"
~person:"Davies, John J."
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Journal of promotion management : JPM
The journal of industrial economics
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TV ratings and verbal and visual sexual content in promotional ads
Davies, John J.
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 378-395
Persistent link: https://www.econbiz.de/10009422517
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