//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
~person:"Arli, Denni"
~person:"Beerli-Palacio, Asunción"
~person:"Loureiro, Sandra Maria Correia"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bannerwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
5
Online-Marketing
5
Social Web
4
Social web
4
Consumer behaviour
3
Konsumentenverhalten
3
Online retailing
2
Online-Handel
2
Viral marketing
2
Virales Marketing
2
social media
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand image
1
Brand loyalty
1
Brand management
1
Brasilien
1
Brazil
1
Celebrity endorsement
1
Celebrity-Werbung
1
Customer satisfaction
1
Emotion
1
Gender
1
Geschlecht
1
Kundenzufriedenheit
1
Markenführung
1
Markenimage
1
Markentreue
1
Portugal
1
Print advertising
1
Printwerbung
1
Public relations
1
Relationship marketing
1
Werbewirkung
1
Werbung
1
advertising
1
advertising effectiveness
1
advertising styles
1
arousal
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Arli, Denni
Beerli-Palacio, Asunción
Loureiro, Sandra Maria Correia
McMillan, Sally J.
2
Melnik, Mikhail I.
2
Morimoto, Mariko
2
Park, Jae Hee
2
Richardson, Paul
2
Tompkins, Dan
2
Ahern, Lee
1
Ahn, Euijin
1
Ahn, Hoyoung
1
Ahn, Jungsun
1
Alhabash, Saleem
1
An, Soontae
1
Angelini, Antonella
1
Arora, Amit
1
Arora, Anshu
1
Arroyo-Cañada, Francisco-Javier
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Baack, Donald
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bhat, Savita
1
Bissell, Kimberly
1
Bortree, Denise Sevick
1
Carr, Caleb T.
1
Chakraborty, Uttam
1
Chang, Susan
1
Cho, Yong-suk
1
Chtourou, Saber
1
Chung, Hwiman
1
Contò, Francesco
1
Dardis, Frank E.
1
Dietrich, Timo
1
Dodoo, Naa Amponsah
1
Efrat, Kalanit
1
Eveland, Vicki
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
Journal of promotion management : innovations in planning and applied research
4
International journal of internet marketing and advertising : IJIMA
2
E-business : state of the art of ICT based challenges and solutions
1
International journal of consumer studies
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
Saved in:
2
Can social media campaigns backfire? : exploring consumers' attitudes and word-of-mouth toward four social media campaigns and its implications on consumer-campaign identification
Arli, Denni
;
Dietrich, Timo
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 834-850
Persistent link: https://www.econbiz.de/10011799616
Saved in:
3
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
4
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
5
Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->