//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
~person:"Arli, Denni"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bannerwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
Internet marketing
4
Online-Marketing
4
Social Web
4
Social web
4
Consumer behaviour
3
Konsumentenverhalten
3
Online retailing
2
Online-Handel
2
Viral marketing
2
social media
2
Beziehungsmarketing
1
Brand image
1
Brand loyalty
1
Brand management
1
Brasilien
1
Brazil
1
Customer satisfaction
1
Emotion
1
Gender
1
Geschlecht
1
Kundenzufriedenheit
1
Markenführung
1
Markenimage
1
Markentreue
1
Portugal
1
Public relations
1
Relationship marketing
1
arousal
1
corporate communication management
1
delight
1
digital strategies of communication
1
gender
1
online attitude
1
online brand awareness
1
online brand loyalty
1
online purchase
1
online purchase intention
1
pleasure
1
public relations
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Arli, Denni
Loureiro, Sandra Maria Correia
Bhat, Savita
1
Bissell, Kimberly
1
Chakraborty, Uttam
1
Dietrich, Timo
1
Efrat, Kalanit
1
Ribeiro, Lara
1
Shen, Bin
1
Shneor, Rotem
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
Journal of promotion management : innovations in planning and applied research
2
International journal of internet marketing and advertising : IJIMA
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Can social media campaigns backfire? : exploring consumers' attitudes and word-of-mouth toward four social media campaigns and its implications on consumer-campaign identification
Arli, Denni
;
Dietrich, Timo
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 834-850
Persistent link: https://www.econbiz.de/10011799616
Saved in:
2
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->