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~isPartOf:"Journal of promotion management : JPM"
~person:"Arli, Denni"
~person:"Loureiro, Sandra Maria Correia"
~subject:"online brand loyalty"
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Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
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