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~isPartOf:"Journal of promotion management : JPM"
~person:"Belch, Michael A."
~subject:"Creativity"
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The future of creativity in advertising
Belch, Michael A.
;
Belch, George E.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
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