//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
~person:"Bernal, Jorge"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product Placement"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Brand
1
Consumer behaviour
1
Internet marketing
1
Konsumentenverhalten
1
Markenartikel
1
Online-Marketing
1
Product Placement
1
Product placement
1
Werbewirkung
1
Werbung
1
advertising effectiveness
1
conventional advertising
1
narrative transportation
1
product placement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bernal, Jorge
Chen, Huan
3
Callison, Coy
2
Chan, Fanny Fong Yee
2
McClung, Steven
2
Wang, Ye
2
Ahern, Lee
1
Baksh-Mohammed, Sufyan
1
Bellur, Saraswathi
1
Berger, Bruce K.
1
Brubaker, Pamela
1
Burkhalter, Janée
1
Chae, Myung-jin
1
Cleophat, Claudine R.
1
Craig, Clay
1
Craig-Lees, Margaret
1
Dai, Tingting
1
Dardis, Frank E.
1
De Gregorio, Federico
1
De los Santos, Gilberto
1
Drennan, Judy
1
Eastin, Matthew S.
1
Flynn, Mark A.
1
Fraustino, Julia
1
Freeman, Jason
1
Holody, Kyle J.
1
Hong, Soonkwan
1
Hume, Margee
1
Kim, Eunice
1
Kim, Min Soo
1
Kim, Sojung
1
Knoll, Johannes
1
Kuhn, Kerri-Ann L.
1
Lin, En-ying
1
Liu, Fang
1
Love, Anita
1
McDonnell, John
1
Mohammed-Baksh, Sufyan
1
Park, Dong-jin
1
Patwardhan, Hemant
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Product placement versus conventional advertising : the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->