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~isPartOf:"Journal of promotion management : JPM"
~person:"Chen, Chia H."
~person:"Chen, Li-ming"
~type:"article"
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Journal of promotion management : JPM
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Joint order and promotion effort decisions for a fashion apparel commodity under pre-determined markdown
Chen, Li-ming
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 361-391
Persistent link: https://www.econbiz.de/10009621066
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2
Types of word-of-mouth messages : information search and credence-based services
Patti, Charles H.
;
Chen, Chia H.
- In:
Journal of promotion management : JPM
15
(
2009
)
3
,
pp. 357-381
Persistent link: https://www.econbiz.de/10003903726
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