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~isPartOf:"Journal of promotion management : JPM"
~person:"Chen, Chia H."
~person:"Keith, Nancy K."
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Journal of promotion management : JPM
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Managerial and peer influence on ethical behavioral intentions in a personal selling context
Pettijohn, Charles E.
;
Keith, Nancy K.
;
Burnett, Melissa S.
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10009248113
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Types of word-of-mouth messages : information search and credence-based services
Patti, Charles H.
;
Chen, Chia H.
- In:
Journal of promotion management : JPM
15
(
2009
)
3
,
pp. 357-381
Persistent link: https://www.econbiz.de/10003903726
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