//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
~person:"Eastin, Matthew S."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Computerspiel"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Brand
1
Brand image
1
Brand management
1
Computerspiel
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Product Placement
1
Product placement
1
Video game
1
Werbewirkung
1
Werbung
1
brand attitude
1
brand memory
1
brand placement
1
in-game advertising
1
involvement
1
limited capacity model (LCM)
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Eastin, Matthew S.
Dardis, Frank E.
2
Schmierbach, Mike
2
Ahern, Lee
1
Bellur, Saraswathi
1
Fraustino, Julia
1
Hernandez, Monica D.
1
Kim, Eunice
1
Kim, Min Soo
1
McClung, Steven
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->