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~isPartOf:"Journal of promotion management : JPM"
~person:"Fortunato, John A."
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Journal of promotion management : JPM
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CBS promotion of future programming during the 2011 NCAA Tournament
Fortunato, John A.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 474-488
Persistent link: https://www.econbiz.de/10009678850
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