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~isPartOf:"Journal of promotion management : JPM"
~person:"Kartakoullis, Nicos L."
~person:"Kriemadis, Athanasios"
~subject:"Professional sports"
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Journal of promotion management : JPM
European journal of international management : EJIM
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International journal of business and economic sciences applied research : IJBESAR
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Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
2
Contemporary marketing communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
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