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~isPartOf:"Journal of promotion management : JPM"
~person:"Leivaditi, Eleni"
~person:"Zervoulakos, Pavlos"
~subject:"Sportmarketing"
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Sportmarketing
Arbeitsgruppe
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Brand image
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Consumer behaviour
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Football
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Fußball
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Greece
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Griechenland
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Konsumentenverhalten
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Markenimage
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Professional sports
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Profisport
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Sponsoring
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Sponsorship
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Sport
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Sport event
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Sport organization
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Sportorganisation
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Sports
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Sports marketing
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Sportveranstaltung
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Team
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promotion
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purchase intention
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societal marketing
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sponsor image
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sport involvement
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sport sponsorship
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team achievement
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team attachment
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Leivaditi, Eleni
Zervoulakos, Pavlos
Thrassou, Alkis
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Vrontis, Demetris
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Apostolopoulou, Artemisia
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Koronios, Konstantinos
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McClung, Steven
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Psiloutsikou, Marina
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Journal of promotion management : JPM
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Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
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