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~isPartOf:"Journal of promotion management : JPM"
~person:"Pelsmacker, Patrick de"
~person:"Reijmersdal, Eva A. van"
~subject:"Auskunftspflicht"
~subject:"Children"
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Pelsmacker, Patrick de
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Journal of promotion management : JPM
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
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