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~isPartOf:"Journal of promotion management : JPM"
~person:"Redondo, Ignacio"
~subject:"Advertising"
~type_genre:"Article in journal"
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Journal of promotion management : JPM
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Product placement versus conventional advertising : the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
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