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~isPartOf:"Journal of promotion management : JPM"
~person:"Um, Nam-Hyun"
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Advertising effects
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Korean advertising
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Journal of promotion management : JPM
Journal of marketing communications
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Korean advertising practitioners' perspectives on celebrity endorsement
Um, Nam-Hyun
;
Lee, Wei-Na
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10011304632
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