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~isPartOf:"Journal of promotion management : JPM"
~person:"Vrontis, Demetris"
~person:"Zervoulakos, Pavlos"
~subject:"Professional sports"
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Vrontis, Demetris
Zervoulakos, Pavlos
Thrassou, Alkis
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Journal of promotion management : JPM
Global business & economics review
1
Journal for global business advancement : JGBA
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Journal of customer behaviour
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Journal of transnational management : the official journal of the International Management Development Association
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ECONIS (ZBW)
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
3
Contemporary marketing communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
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