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~isPartOf:"Journal of promotion management : JPM"
~subject:"Advertising"
~subject:"Celebrity endorsement"
~subject:"Fernsehwerbung"
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Search: subject:"Advertising effects"
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Advertising
Celebrity endorsement
Fernsehwerbung
Advertising effects
116
Werbewirkung
116
Consumer behaviour
60
Konsumentenverhalten
60
Werbung
53
Brand management
25
Markenführung
25
Internet marketing
22
Online-Marketing
22
Brand image
18
Markenimage
18
Product Placement
16
Product placement
16
Brand
14
Markenartikel
14
Celebrity-Werbung
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USA
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United States
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advertising
11
product placement
11
Sales promotion
9
Verkaufsförderung
9
Cultural identity
8
Emotion
8
Kulturelle Identität
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Marketing management
8
Marketingmanagement
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Television advertising
7
Psychology of advertising
6
Sexuality
6
Sexualität
6
Werbepsychologie
6
content analysis
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China
5
Film industry
5
Filmwirtschaft
5
Green marketing
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63
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Kim, Eunice
2
Muralidharan, Sidharth
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Park, Jin Seong
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Park, Sejin
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1
Alessandri, Susan Westcott
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Atli Geir Hallgrímsson
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Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
156
International journal of advertising : the quarterly review of marketing communications
143
Journal of advertising research
131
Journal of advertising : official publication of the American Academy of Advertising
127
Journal of marketing communications
124
Journal of business research : JBR
122
Journal of promotion management : innovations in planning and applied research
58
Psychology & marketing
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
41
European journal of marketing : EJM
40
Journal of current issues and research in advertising : JCIRA
40
Health marketing quarterly
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Young consumers : insight and ideas for responsible marketers
29
Marketing letters : a journal of research in marketing
28
Journal of global marketing
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of marketing research : JMR
25
Journal of current issues and research in advertising
24
Journal of international consumer marketing
24
Journal of marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Asia Pacific journal of marketing and logistics
20
International journal of pharmaceutical and healthcare marketing : IJPHM
20
The journal of product & brand management
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
The journal of consumer marketing
19
Marketing intelligence & planning
18
International journal of consumer studies
17
International journal of sports marketing & sponsorship
17
Quantitative marketing and economics : QME
17
Journal of advertising
16
Journal of marketing research
16
Marketing : ZFP ; journal of research and management
16
International journal of hospitality management
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of the Academy of Marketing Science
15
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ECONIS (ZBW)
63
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1
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
2
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
3
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
4
The effect of advertising content control on advertising effectiveness in the different forced exposure circumstance
Kim, Nam Young
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 845-862
Persistent link: https://www.econbiz.de/10011979252
Saved in:
5
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
6
Susceptibility to advertising and perceived friend norms : a meta-analysis of materialism in youths "meta-analysis of materialism in youths"
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10011875371
Saved in:
7
Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Saved in:
8
Are they celebrity followers? : examining the third-person perception of celebrity-endorsed advertising
Pan, Po-Lin
;
Meng, Juan
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10011875383
Saved in:
9
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
Saved in:
10
Consumer attitudes toward online advertising : the moderating role of personality
Souiden, Nizar
;
Chtourou, Saber
;
Korai, Bernard
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10011729518
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