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~isPartOf:"Journal of promotion management : JPM"
~subject:"Advertising"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Online-Werbung"
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Advertising
Konsumentenverhalten
Internet marketing
55
Online-Marketing
55
Consumer behaviour
29
Advertising effects
22
Social Web
22
Social web
22
Werbewirkung
22
Brand management
17
Markenführung
17
Werbung
17
Brand image
10
Markenimage
10
social media
8
Online retailing
6
Online-Handel
6
Facebook
5
Marketing management
5
Marketingmanagement
5
Public relations
5
Sales promotion
5
Verkaufsförderung
5
Viral marketing
5
Virales Marketing
5
Website
5
Öffentlichkeitsarbeit
5
Brand
4
Credibility
4
Glaubwürdigkeit
4
Markenartikel
4
South Korea
4
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4
advertising
4
Beziehungsmarketing
3
Fernsehwerbung
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Media industries
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Personality psychology
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36
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Article in journal
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36
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English
36
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Arli, Denni
2
McMillan, Sally J.
2
Morimoto, Mariko
2
Park, Jae Hee
2
Ahern, Lee
1
Ahn, Euijin
1
Ahn, Hoyoung
1
An, Soontae
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Beerli-Palacio, Asunción
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bhat, Savita
1
Chakraborty, Uttam
1
Chang, Susan
1
Cho, Yong-suk
1
Chtourou, Saber
1
Chung, Hwiman
1
Contò, Francesco
1
Dardis, Frank E.
1
Dietrich, Timo
1
Dodoo, Naa Amponsah
1
Fagerstrøm, Asle
1
Ferguson, Douglas A.
1
Fiore, Mariantonionetta
1
Fraustino, Julia
1
Gautam, Vikas
1
Greer, Clark F.
1
Griffin, Jan
1
Harmon-Kizer, Tracy R.
1
Huang, Guanxiong
1
Hussain, Rahim
1
Jin, Hyun Seung
1
Johnson, Melissa A.
1
Kang, Hannah
1
Karson, Eric
1
Kim, Nam Young
1
Knoll, Johannes
1
Korai, Bernard
1
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Published in...
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Journal of promotion management : JPM
Journal of business research : JBR
198
Journal of retailing and consumer services
152
International journal of internet marketing and advertising : IJIMA
130
International journal of advertising : the review of marketing communications
94
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
91
Journal of marketing communications
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Journal of promotion management : innovations in planning and applied research
61
International journal of hospitality management
52
Journal of internet commerce
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of electronic marketing and retailing : IJEMR
48
Management science : journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
46
International journal of advertising : the quarterly review of marketing communications
43
Cogent business & management
42
Electronic commerce research
40
Information systems research : ISR
37
Journal of advertising research
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
International journal of technology marketing : IJTMkt
31
Journal of marketing
30
Journal of marketing research : JMR
30
International journal of consumer studies
29
Journal of electronic commerce research : JECR
29
Tourism management : research, policies, practice
29
Young consumers : insight and ideas for responsible marketers
29
Asia Pacific journal of marketing and logistics
27
Psychology & marketing
27
Technological forecasting & social change : an international journal
27
The journal of brand management : an international journal
27
International journal of contemporary hospitality management
26
Journal of management information systems : JMIS
26
Journal of marketing management : MM
26
Marketing intelligence & planning
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
23
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ECONIS (ZBW)
36
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1
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
2
The effect of advertising content control on advertising effectiveness in the different forced exposure circumstance
Kim, Nam Young
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 845-862
Persistent link: https://www.econbiz.de/10011979252
Saved in:
3
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
4
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
5
Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices
An, Soontae
;
Kang, Hannah
;
Jin, Hyun Seung
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
Saved in:
6
Consumer attitudes toward online advertising : the moderating role of personality
Souiden, Nizar
;
Chtourou, Saber
;
Korai, Bernard
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10011729518
Saved in:
7
Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
Saved in:
8
Information contents in Japanese OTC drug advertising from Elaboration Likelihood Model perspective : content analysis of TV commercials and OTC drug websites
Morimoto, Mariko
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011799283
Saved in:
9
Cultural differences in online community motivations : exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs)
Park, Jae Hee
;
McMillan, Sally J.
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 633-653
Persistent link: https://www.econbiz.de/10011799550
Saved in:
10
The interaction effects of social norms and dissatisfaction toward drinking on willingness to visit and comment on binge drinking prevention Facebook
Lee, Yoon-Joo
;
Ahn, Hoyoung
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 813-833
Persistent link: https://www.econbiz.de/10011799611
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