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~isPartOf:"Journal of promotion management : JPM"
~subject:"Advertising"
~subject:"Social web"
~type_genre:"Article in journal"
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Search: subject_exact:"Online-Werbung"
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Advertising
Social web
Internet marketing
55
Online-Marketing
55
Consumer behaviour
29
Konsumentenverhalten
29
Advertising effects
22
Social Web
22
Werbewirkung
22
Brand management
17
Markenführung
17
Werbung
17
Brand image
10
Markenimage
10
social media
8
Online retailing
6
Online-Handel
6
Facebook
5
Marketing management
5
Marketingmanagement
5
Public relations
5
Sales promotion
5
Verkaufsförderung
5
Viral marketing
5
Virales Marketing
5
Website
5
Öffentlichkeitsarbeit
5
Brand
4
Credibility
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South Korea
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advertising
4
Beziehungsmarketing
3
Fernsehwerbung
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Media industries
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38
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English
38
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Arli, Denni
2
Loureiro, Sandra Maria Correia
2
McMillan, Sally J.
2
Park, Jae Hee
2
Ahern, Lee
1
Ahn, Euijin
1
Ahn, Hoyoung
1
Alhabash, Saleem
1
An, Soontae
1
Angelini, Antonella
1
Arora, Amit
1
Arora, Anshu
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Beerli-Palacio, Asunción
1
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1
Bernal, Jorge
1
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1
Bortree, Denise Sevick
1
Carr, Caleb T.
1
Chtourou, Saber
1
Chung, Hwiman
1
Contò, Francesco
1
Dardis, Frank E.
1
Dietrich, Timo
1
Dodoo, Naa Amponsah
1
Efrat, Kalanit
1
Fagerstrøm, Asle
1
Ferguson, Douglas A.
1
Ferrante, Gabriele
1
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1
Fiore, Mariantonionetta
1
Fraustino, Julia
1
Gautam, Vikas
1
Go, Eun
1
Gomes, Daniela Gonçalves
1
Graziani, Paolo
1
Greer, Clark F.
1
Griffin, Jan
1
Han, Jiyoon
1
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Journal of promotion management : JPM
Journal of business research : JBR
217
International journal of internet marketing and advertising : IJIMA
127
International journal of advertising : the review of marketing communications
107
Journal of retailing and consumer services
102
Journal of marketing communications
91
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
80
Journal of promotion management : innovations in planning and applied research
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Technological forecasting & social change : an international journal
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Information systems research : ISR
55
Tourism management : research, policies, practice
49
Business horizons
47
International journal of hospitality management
47
The journal of product & brand management
46
Journal of management information systems : JMIS
45
International journal of technology marketing : IJTMkt
44
Journal of internet commerce
44
Journal of advertising research
42
Marketing intelligence & planning
42
Cogent business & management
41
International journal of advertising : the quarterly review of marketing communications
41
Management science : journal of the Institute for Operations Research and the Management Sciences
40
International journal of electronic marketing and retailing : IJEMR
39
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Journal of marketing
38
International journal of business information systems : IJBIS
36
The journal of brand management : an international journal
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of strategic marketing
32
Young consumers : insight and ideas for responsible marketers
30
Psychology & marketing
29
International journal of contemporary hospitality management
28
Journal of marketing management : MM
28
Journal of electronic commerce research : JECR
27
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ECONIS (ZBW)
38
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1
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
2
Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices
An, Soontae
;
Kang, Hannah
;
Jin, Hyun Seung
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
Saved in:
3
Understanding non-profit and for-profit social marketing on social media : the case of anti-texting while driving
Lou, Chen
;
Alhabash, Saleem
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 484-510
Persistent link: https://www.econbiz.de/10011979102
Saved in:
4
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
5
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
6
The effect of advertising content control on advertising effectiveness in the different forced exposure circumstance
Kim, Nam Young
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 845-862
Persistent link: https://www.econbiz.de/10011979252
Saved in:
7
Consumer attitudes toward online advertising : the moderating role of personality
Souiden, Nizar
;
Chtourou, Saber
;
Korai, Bernard
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10011729518
Saved in:
8
Social media development paths in banks
Angelini, Antonella
;
Ferretti, Paola
;
Ferrante, Gabriele
; …
- In:
Journal of promotion management : JPM
23
(
2017
)
3
,
pp. 345-358
Persistent link: https://www.econbiz.de/10011729563
Saved in:
9
Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
Saved in:
10
Information contents in Japanese OTC drug advertising from Elaboration Likelihood Model perspective : content analysis of TV commercials and OTC drug websites
Morimoto, Mariko
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011799283
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