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~isPartOf:"Journal of promotion management : JPM"
~subject:"Advertising effects"
~subject:"Internet marketing"
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Advertising effects
Internet marketing
Consumer behaviour
165
Konsumentenverhalten
165
Werbewirkung
60
Brand management
47
Markenführung
47
Advertising
41
Werbung
41
Brand image
37
Markenimage
37
Online-Marketing
29
Brand
23
Markenartikel
23
Sales promotion
18
Verkaufsförderung
18
Product Placement
15
Product placement
15
Social Web
12
Social web
12
Emotion
11
USA
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United States
11
Beziehungsmarketing
9
Designation of origin
9
Herkunftsbezeichnung
9
Relationship marketing
9
Cultural identity
8
Kulturelle Identität
8
Marketing management
8
Marketingmanagement
8
Online retailing
8
Online-Handel
8
advertising
8
Environmental consciousness
7
Green marketing
7
Personality psychology
7
Persönlichkeitspsychologie
7
Umweltbewusstsein
7
Viral marketing
7
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74
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74
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English
74
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Chung, Hwiman
3
Lee, Sang Yeal
3
Ahn, Euijin
2
Arli, Denni
2
Dardis, Frank E.
2
Dodoo, Naa Amponsah
2
Kim, Eunice
2
Loureiro, Sandra Maria Correia
2
McMillan, Sally J.
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Park, Jae Hee
2
Schmierbach, Mike
2
Ahern, Lee
1
Amyx, Douglas Alan
1
An, Soontae
1
Arora, Amit
1
Arora, Anshu
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Bae, Mikyeung
1
Becheur, Imene
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bhakar, Shailja
1
Bhat, Savita
1
Blakemore, Jason
1
Chakraborty, Uttam
1
Chan, Agnes S.
1
Chang, En Chi
1
Chang, Susan
1
Chang, Yu-ting
1
Chen, Huan
1
Cheung, Mei-chun
1
Cho, Yong-suk
1
Choi, Hojoon
1
Chtourou, Saber
1
Chung, Christina
1
Contò, Francesco
1
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Journal of promotion management : JPM
Journal of business research : JBR
287
Journal of retailing and consumer services
195
Journal of marketing communications
161
International journal of advertising : the review of marketing communications
141
International journal of internet marketing and advertising : IJIMA
130
International journal of advertising : the quarterly review of marketing communications
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Journal of promotion management : innovations in planning and applied research
88
The journal of product & brand management
73
Psychology & marketing
72
International journal of hospitality management
71
Journal of advertising research
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
International journal of electronic marketing and retailing : IJEMR
52
Journal of internet commerce
51
Asia Pacific journal of marketing and logistics
50
Journal of advertising : official publication of the American Academy of Advertising
50
Marketing letters : a journal of research in marketing
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Cogent business & management
48
The journal of brand management : an international journal
47
Journal of marketing research : JMR
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
European journal of marketing : EJM
42
Journal of marketing
41
International journal of consumer studies
40
Marketing intelligence & planning
39
Tourism management : research, policies, practice
39
Electronic commerce research
38
Young consumers : insight and ideas for responsible marketers
38
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of international consumer marketing
35
The journal of consumer marketing
35
Journal of current issues and research in advertising : JCIRA
34
International journal of contemporary hospitality management
33
Health marketing quarterly
32
Journal of global marketing
32
Journal of electronic commerce research : JECR
31
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ECONIS (ZBW)
74
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1
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
2
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
3
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
4
From elicitation to persuasion : assessing the structure and effectiveness of differential emotions in anti-drunk-driving campaigns
Becheur, Imene
;
Das, Amit
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011875331
Saved in:
5
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
6
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
7
Susceptibility to advertising and perceived friend norms : a meta-analysis of materialism in youths "meta-analysis of materialism in youths"
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10011875371
Saved in:
8
Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Saved in:
9
Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices
An, Soontae
;
Kang, Hannah
;
Jin, Hyun Seung
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
Saved in:
10
The effects of comparative advertising on young consumers’ perceptions : cross-cultural comparison between the United States and Taiwan
Muk, Alexander
;
Chung, Christina
;
Chang, En Chi
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 100-122
Persistent link: https://www.econbiz.de/10011729468
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