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~isPartOf:"Journal of promotion management : JPM"
~subject:"Advertising effects"
~subject:"Musikwirtschaft"
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Advertising effects
Musikwirtschaft
Consumer behaviour
5
Konsumentenverhalten
5
Music
5
Music industry
5
Musik
5
Brand management
4
Markenführung
4
Product Placement
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Product placement
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product placement
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brand mention
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music marketing
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Werbewirkung
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arousal
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background music
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brand mentions
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celebrity mentions
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content analysis
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e-commerce
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feminism
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gender
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hip hop
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hip\-hop
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music
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perceived usefulness
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pleasure
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rap
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Callison, Coy
2
Baker, Julie
1
Baksh-Mohammed, Sufyan
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Flynn, Mark A.
1
Holody, Kyle J.
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Mohammed-Baksh, Sufyan
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Journal of promotion management : JPM
Journal of cultural economics
34
International journal of arts management
23
Information economics and policy : IEP
20
Ökonomie der Musikindustrie
16
www.musikverkaufen.de : die digitale Musikwirtschaft
14
Journal of retailing and consumer services
13
Management decision : MD
13
Musikwirtschaft und Medien : Märkte - Unternehmen - Strategien
13
SpringerLink / Bücher
13
Journal of business research : JBR
12
Working paper / National Bureau of Economic Research, Inc.
12
Creative industries and developing countries : voice, choice and economic growth
11
NBER working paper series
11
Musikwirtschaft und Medien : Märkte, Unternehmen, Strategien
10
NBER Working Paper
10
Institute for Prospective Technological Studies digital economy working paper
9
International journal of event and festival management
9
Marketing theory
9
Journal of economic behavior & organization : JEBO
8
Musikrezeption, Musikdistribution und Musikproduktion : der Wandel des Wertschöpfungsnetzwerks in der Musikwirtschaft
8
International journal of intellectual property management : IJIPM
7
Technological forecasting & social change : an international journal
7
Applied economics letters
6
Arts and the market
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The production and consumption of music in the digital age
6
Business history
5
CESifo economic studies : CESifo, a joint initiative of the University of Munich's Center for Economic Studies and the Ifo Institute
5
CESifo working papers
5
Discussion paper / Centre for Economic Policy Research
5
Europäische Hochschulschriften / 5
5
Gabler Edition Wissenschaft
5
Industry and innovation
5
Jena economic research papers
5
Journal of marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Marketing letters : a journal of research in marketing
5
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
5
Review of industrial organization : RIO
5
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ECONIS (ZBW)
5
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1
Is background music effective on retail websites?
Wang, Liz
;
Baker, Julie
;
Wakefield, Kirk
;
Wakefield, Robin
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011729452
Saved in:
2
Name dropping and product mentions : branding in popular music lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
3
Hegemonic masculinity in hip-hop music? : difference in brand mention in rap music based on the rapper's gender
Mohammed-Baksh, Sufyan
;
Callison, Coy
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011305224
Saved in:
4
Must be the music : examining the placement effects of character-brand association and brand prestige on consumer brand interest within the music video context
Thornton, Corliss
;
Burkhalter, Janée
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 126-141
Persistent link: https://www.econbiz.de/10011305335
Saved in:
5
"Listening to Maybach in My Maybach" : evolution of product mention in music across the millennium's first decade
Baksh-Mohammed, Sufyan
;
Callison, Coy
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10010343559
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