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~isPartOf:"Journal of promotion management : JPM"
~subject:"Athletes"
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Celebrity endorsement
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Journal of promotion management : JPM
International journal of sports marketing & sponsorship
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International journal of sport management and marketing : IJSMM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of promotion management : innovations in planning and applied research
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Asia-Pacific journal of business administration
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The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
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