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~isPartOf:"Journal of promotion management : JPM"
~subject:"Ballsport"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Search: subject_exact:"Sports marketing"
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Ballsport
Markenimage
Sportmarketing
9
Sports marketing
9
Brand management
4
Markenführung
4
Sport event
4
Sportveranstaltung
4
Ball game
3
Consumer behaviour
3
Football
3
Fußball
3
Konsumentenverhalten
3
Professional sports
3
Profisport
3
Sponsoring
3
Sponsorship
3
Sport organization
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Sportorganisation
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Brand
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Brand image
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Fernsehwerbung
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Markenartikel
2
Sales promotion
2
Television advertising
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USA
2
United States
2
Verkaufsförderung
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promotion
2
2011
1
Advertising effects
1
Arbeitsgruppe
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Arts
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Beziehungsmarketing
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Celebrity endorsement
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Celebrity-Werbung
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Event marketing
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Event-Marketing
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Fernsehprogramm
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Article in journal
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Apostolopoulou, Artemisia
1
Clark, John S.
1
Donlan, Leah Kathleen
1
Fortunato, John A.
1
Gladden, James M.
1
Koronios, Konstantinos
1
Kriemadis, Athanasios
1
Leivaditi, Eleni
1
Psiloutsikou, Marina
1
Shuv-Ami, Avichai
1
Thrassou, Alkis
1
Vrontis, Demetris
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Zervoulakos, Pavlos
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Journal of promotion management : JPM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
39
International journal of sport management and marketing : IJSMM
34
Journal of sport management : the official journal of the North American Society of Sport Management
24
Sport management review
22
International journal of sports marketing & sponsorship
20
European Sport management quarterly : ESMQ
16
Journal of business research : JBR
9
Journal of sports economics
6
The journal of brand management : an international journal
6
International journal of sport finance
5
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of strategic marketing
4
Sport, Business and Management : an international journal ; SBM
4
The journal of business & industrial marketing
3
Asia Pacific journal of marketing and logistics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of service theory and practice : JSTP
2
Journal of travel and tourism marketing
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Organizations and markets in emerging economies
2
Services marketing quarterly
2
The journal of product & brand management
2
The marketing review
2
The service industries journal
2
American journal of business : applying research to practice ; AJB
1
Business and Economic Research : BER
1
Cogent business & management
1
Consumer behavior review : CBR
1
Corporate ownership & control : international scientific journal
1
Corporate reputation review
1
DBS business review : an international academic collaboration
1
Digital business
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ECONIS (ZBW)
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1
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
3
The role of brand knowledge in determining sponsorship effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
Saved in:
4
CBS promotion of future programming during the 2011 NCAA Tournament
Fortunato, John A.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 474-488
Persistent link: https://www.econbiz.de/10009678850
Saved in:
5
Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.
;
Apostolopoulou, Artemisia
;
Gladden, James M.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003884537
Saved in:
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