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~isPartOf:"Journal of promotion management : JPM"
~subject:"Bekleidungsindustrie"
~subject:"Brand image"
~subject:"International market entry"
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Bekleidungsindustrie
Brand image
International market entry
Consumer behaviour
4
Konsumentenverhalten
4
Fashion
3
Markenimage
3
Mode
3
Brand management
2
Designation of origin
2
Herkunftsbezeichnung
2
Markenführung
2
country of origin
2
Bekleidung
1
Beziehungsmarketing
1
Brand
1
Clothing
1
Clothing industry
1
Conjoint analysis
1
Conjoint-Analyse
1
Einzelhandel
1
Großhandel
1
Internationaler Markteintritt
1
Internet marketing
1
Luxury goods
1
Luxusgüter
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Markenartikel
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Online-Marketing
1
Preismanagement
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Pricing strategy
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Relationship marketing
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Retail trade
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Rules of origin
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Sales promotion
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Social Web
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Social web
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Structural equation model
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Strukturgleichungsmodell
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Textile distribution
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Barnes, Liz
1
Brodowsky, Glen H.
1
Chen, Li-ming
1
Gautam, Vikas
1
Ho, Foo Nin
1
Lee, Seonsu
1
Rashid, Arooj
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Sharma, Vikram
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Journal of promotion management : JPM
Journal of fashion marketing and management
97
Journal of business research : JBR
39
Journal of global fashion marketing : JGfM
39
Journal of retailing and consumer services
30
International business review : the official journal of the European International Business Academy
22
International journal of consumer studies
16
International journal of production economics
14
Business history
12
International journal of business and globalisation : IJBG
12
SpringerLink / Bücher
12
Cogent business & management
11
International journal of retail & distribution management
11
Asia Pacific journal of marketing and logistics
10
Technological forecasting & social change : an international journal
9
The international review of retail, distribution and consumer research
9
European journal of international management : EJIM
8
International marketing review
8
Journal of Islamic marketing
8
Journal of international management
8
Journal of world business : JWB
8
Management international review : mir ; journal of international business
8
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
7
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
7
Springer eBook Collection / Business and Management
7
The journal of brand management : an international journal
7
The journal of product & brand management
7
Young consumers : insight and ideas for responsible marketers
7
Business history review
6
Contemporary case studies on fashion production, marketing and operations
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Fashion marketing
6
International journal of retail and distribution management
6
Journal of economic geography
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Springer Series in Fashion Business
6
Springer eBook Collection
6
Sustainability in fashion : a cradle to upcycle approach
6
Baltic journal of management
5
European management journal
5
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ECONIS (ZBW)
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How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin
;
Brodowsky, Glen H.
;
Lee, Seonsu
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10011875416
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
3
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
4
Joint order and promotion effort decisions for a fashion apparel commodity under pre-determined markdown
Chen, Li-ming
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 361-391
Persistent link: https://www.econbiz.de/10009621066
Saved in:
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