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~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand image"
~subject:"International market entry"
~subject:"Social Web"
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Brand image
International market entry
Social Web
Consumer behaviour
4
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4
Fashion
3
Markenimage
3
Mode
3
Brand management
2
Designation of origin
2
Herkunftsbezeichnung
2
Markenführung
2
country of origin
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Bekleidung
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Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand
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Clothing
1
Clothing industry
1
Conjoint analysis
1
Conjoint-Analyse
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Einzelhandel
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Großhandel
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Internationaler Markteintritt
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Internet marketing
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Luxury goods
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Luxusgüter
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Markenartikel
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Online-Marketing
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Preismanagement
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Pricing strategy
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Relationship marketing
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Retail trade
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Rules of origin
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Sales promotion
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Social web
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Structural equation model
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Barnes, Liz
1
Brodowsky, Glen H.
1
Gautam, Vikas
1
Ho, Foo Nin
1
Lee, Seonsu
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Rashid, Arooj
1
Sharma, Vikram
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Journal of promotion management : JPM
Journal of fashion marketing and management
39
Journal of business research : JBR
32
Journal of retailing and consumer services
25
International business review : the official journal of the European International Business Academy
22
Journal of global fashion marketing : JGfM
18
International journal of business and globalisation : IJBG
10
European journal of international management : EJIM
9
International marketing review
8
Journal of world business : JWB
8
Management international review : mir ; journal of international business
8
The journal of brand management : an international journal
8
Cogent business & management
7
Journal of international management
7
Young consumers : insight and ideas for responsible marketers
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
The journal of product & brand management
6
Baltic journal of management
5
Journal of Islamic marketing
5
Qualitative market research : an international journal
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
European journal of marketing : EJM
4
International journal of emerging markets
4
International journal of retail & distribution management
4
Journal of East-West business
4
Journal of promotion management : innovations in planning and applied research
4
Psychology & marketing
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
Asia Pacific journal of marketing and logistics
3
Emerging markets, finance and trade : EMFT
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
3
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
International journal of globalisation and small business : IJGSB
3
International journal of technology management : IJTM
3
Journal of East European management studies : JEEMS
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
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ECONIS (ZBW)
3
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How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin
;
Brodowsky, Glen H.
;
Lee, Seonsu
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10011875416
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
3
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
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