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~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Werbung"
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Journal of promotion management : JPM
International journal of advertising : the quarterly review of marketing communications
13
SpringerLink / Bücher
9
Journal of advertising : official publication of the American Academy of Advertising
7
A master class in brand planning : the timeless works of Stephen King
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
UTB / Betriebswirtschaftslehre
5
Journal of advertising research
4
Kohlhammer-Edition Marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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European journal of operational research : EJOR
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Bochumer wirtschaftswissenschaftliche Studien
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Europäische Kulturen in der Wirtschaftskommunikation
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Grundwissen der Ökonomik / Betriebswirtschaftslehre
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Handbook of research on effective advertising strategies in the social media age
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Handbuch Kommunikationsmanagement
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business research : JBR
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Leitfaden Online-Marketing ; [Bd. 1]
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Marken- und Produktmanagement
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
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Services marketing quarterly
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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Akzente
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Asia Pacific journal of marketing and logistics
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Brand Planning : starke Strategien für Marken und Kampagnen
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Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
Saved in:
2
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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