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~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand management"
~subject:"Sports economics"
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Brand management
Sports economics
Sportmarketing
9
Sports marketing
9
Markenführung
4
Sport event
4
Sportveranstaltung
4
Ball game
3
Ballsport
3
Consumer behaviour
3
Football
3
Fußball
3
Konsumentenverhalten
3
Professional sports
3
Profisport
3
Sponsoring
3
Sponsorship
3
Sport organization
3
Sportorganisation
3
Brand
2
Brand image
2
Fernsehwerbung
2
Markenartikel
2
Markenimage
2
Sales promotion
2
Television advertising
2
USA
2
United States
2
Verkaufsförderung
2
promotion
2
2011
1
Advertising effects
1
Arbeitsgruppe
1
Arts
1
Beziehungsmarketing
1
Celebrity endorsement
1
Celebrity-Werbung
1
Event marketing
1
Event-Marketing
1
Fernsehprogramm
1
Franchising
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Donlan, Leah Kathleen
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Eveland, Vicki
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James, Jeffrey D.
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McClung, Steven
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Shuv-Ami, Avichai
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Sweeney, Daniel
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Thrassou, Alkis
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Vrontis, Demetris
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Journal of promotion management : JPM
International journal of sport management and marketing : IJSMM
44
International journal of sports marketing & sponsorship
36
European Sport management quarterly : ESMQ
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
29
Journal of sport management : the official journal of the North American Society of Sport Management
24
Sport management review
23
Journal of business research : JBR
9
International journal of sport finance
7
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
Sport, Business and Management : an international journal ; SBM
7
The journal of brand management : an international journal
7
Edward Elgar E-Book Archive
5
Journal of strategic marketing
5
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
European journal of operational research : EJOR
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of sports economics
4
SpringerLink / Bücher
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Elgar original reference
3
European journal of international management : EJIM
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Routledge international handbooks
3
The journal of product & brand management
3
Applied economics
2
Asian economic policy review : AEPR
2
BestMasters
2
Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada
2
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of retail & distribution management
2
International journal of revenue management : IJRM
2
Journal of business strategy
2
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ECONIS (ZBW)
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1
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
The role of brand knowledge in determining sponsorship effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
Saved in:
3
Role of the Internet site in the promotion management of sports teams and franchise brands
McClung, Steven
;
Eveland, Vicki
;
Sweeney, Daniel
; …
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009560052
Saved in:
4
Special double issue on celebrity endorsements and sponsorship sports, arts and event/tourism branding and promotions
2009
Persistent link: https://www.econbiz.de/10003884562
Saved in:
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