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~isPartOf:"Journal of promotion management : JPM"
~subject:"Consumer behaviour"
~subject:"Event-Marketing"
~subject:"Großveranstaltung"
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Consumer behaviour
Event-Marketing
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Sport event
10
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5
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5
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4
Sports marketing
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Aiyeku, Joseph F.
1
Brinker, David L.
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Koronios, Konstantinos
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Kriemadis, Athanasios
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Leivaditi, Eleni
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Pokrywczynski, James
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Journal of promotion management : JPM
European Sport management quarterly : ESMQ
50
Journal of sport management : the official journal of the North American Society of Sport Management
43
International journal of sport management and marketing : IJSMM
39
Journal of sports economics
37
Sport marketing quarterly : preferred journal of the Sport Marketing Association
37
International journal of sports marketing & sponsorship
34
Tourism management : research, policies, practice
31
Sport management review
25
International journal of sport finance
21
International journal of event and festival management
16
Journal of business research : JBR
16
Faculty research series / Holy Cross, Economics and Accounting
12
Journal of travel and tourism marketing
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Tourism economics : the business and finance of tourism and recreation
10
Applied economics
7
Sport, Business and Management : an international journal ; SBM
7
African journal of business and economic research : AJBER
6
Hamburg contemporary economic discussions
6
Journal of hospitality marketing & management
6
Tourism management perspectives : TMP
6
Applied economics letters
5
Journal of destination marketing & management
5
SpringerLink / Bücher
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
European journal of marketing : EJM
4
Discussion paper series / IZA
3
Edition HWWI
3
Europäische Hochschulschriften / 5
3
Event- und Impaktforschung
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of contemporary hospitality management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Journal of vacation marketing : an international journal
3
Markenkommunikation und Beziehungsmarketing
3
Marketing intelligence & planning
3
Schriftenreihe Sportökonomie in Forschung und Praxis
3
Working paper
3
A modern guide to sports economics
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Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
2
Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James
;
Brinker, David L.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
Saved in:
3
Corporate marketing objectives and evaluation measures for integrated television advertising and sports event sponsorships
Smolianov, Peter
;
Aiyeku, Joseph F.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 74-89
Persistent link: https://www.econbiz.de/10003884507
Saved in:
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