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~isPartOf:"Journal of promotion management : JPM"
~subject:"Consumer behaviour"
~subject:"Niedrigpreisstrategie"
~subject:"Price discrimination"
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Consumer behaviour
Niedrigpreisstrategie
Price discrimination
Rabatt
4
Rebate
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Konsumentenverhalten
3
Kundenbindungsprogramm
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Loyalty program
2
Sales promotion
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Verkaufsförderung
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Präferenztheorie
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Retail trade
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acquisition utility
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choice based conjoint analysis
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coupon preferences
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coupon proneness
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coupon redemption
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discount
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local coupons
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millennials
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purchase intention
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retailer
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sales promotion
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transaction utility
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volume discount
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Clark, Ronald A.
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Divine, Richard L.
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Imrie, Brian Charles
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Iranmanesh, Mohammad
1
Jayaraman, K.
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Spralls, Samuel A.
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Suhaiza Zailani
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Journal of promotion management : JPM
Journal of retailing and consumer services
14
Journal of business research : JBR
9
Journal of retailing
9
The journal of product & brand management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of revenue and pricing management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Discussion paper / Centre for Economic Policy Research
5
International journal of industrial organization
5
International journal of production economics
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Psychology & marketing
5
European journal of operational research : EJOR
4
NBER Working Paper
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Department of Economics discussion paper series / University of Oxford
3
Discussion paper / Tinbergen Institute
3
European journal of marketing : EJM
3
International journal of the economics of business
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Journal of marketing
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Journal of promotion management : innovations in planning and applied research
3
Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NBER working paper series
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Review of industrial organization : RIO
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The international review of retail, distribution and consumer research
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Transportation research / E : an international journal
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Working paper / National Bureau of Economic Research, Inc.
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Asia Pacific journal of marketing and logistics
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CARESS working paper
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CESifo Working Paper Series
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CESifo working papers
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Discussion papers / CEPR
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Economics letters
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Faculty & research / Insead : working paper series
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Handelsforschung
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Information systems research : ISR
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of hospitality marketing & management
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad
;
Jayaraman, K.
;
Imrie, Brian Charles
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
Saved in:
2
Have the mobile coupon preferences of millennials changed?
Spralls, Samuel A.
;
Divine, Richard L.
;
Garber, Michael S.
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 792-809
Persistent link: https://www.econbiz.de/10011632063
Saved in:
3
Antecedents of coupon proneness : a key mediator of coupon redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10009754900
Saved in:
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