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~isPartOf:"Journal of promotion management : JPM"
~subject:"Facebook"
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Journal of promotion management : JPM
International journal of internet marketing and advertising : IJIMA
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of business research : JBR
10
International journal of hospitality management
7
Journal of promotion management : innovations in planning and applied research
7
Business horizons
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
The journal of product & brand management
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of sport management and marketing : IJSMM
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International journal of technology marketing : IJTMkt
4
Journal of internet commerce
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Central European business review : CEBR
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Corporate reputation review : an international journal
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Global journal of business research : GJBR
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International journal of business environment : IJBE
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International journal of business information systems : IJBIS
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International journal of e-business research : an official publication of the Information Resources Management Association
3
International review on public and non-profit marketing
3
Journal of hospitality marketing & management
3
Journal of international consumer marketing
3
Journal of marketing for higher education
3
Journal of marketing management : MM
3
Marketing intelligence & planning
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
3
Qualitative market research : an international journal
3
Telecommunications policy : the international journal of digital economy, data sciences and new media
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The journal of brand management : an international journal
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Asian journal of business and accounting : AJBA
2
Cogent business & management
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Corporate communications : an international journal
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Discussion paper series / IZA
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EERI research paper series
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
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1
Understanding non-profit and for-profit social marketing on social media : the case of anti-texting while driving
Lou, Chen
;
Alhabash, Saleem
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 484-510
Persistent link: https://www.econbiz.de/10011979102
Saved in:
2
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
3
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
4
Analyzing the impact of culture on average time spent on social networking sites
Shneor, Rotem
;
Efrat, Kalanit
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 413-435
Persistent link: https://www.econbiz.de/10010489064
Saved in:
5
Social media, social me : a content analysis of beauty companies’ use of Facebook in marketing and branding
Shen, Bin
;
Bissell, Kimberly
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 629-651
Persistent link: https://www.econbiz.de/10010233245
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