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~isPartOf:"Journal of promotion management : JPM"
~subject:"Konsumentenverhalten"
~subject:"Movie theatre"
~subject:"United Kingdom"
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Konsumentenverhalten
Movie theatre
United Kingdom
Film industry
8
Filmwirtschaft
8
Product Placement
6
Product placement
6
Advertising effects
5
Werbewirkung
5
product placement
5
Consumer behaviour
3
content analysis
3
Brand management
2
China
2
Film
2
Kino
2
Markenführung
2
Advertising
1
Bibliometrics
1
Bibliometrie
1
Comparison
1
Erfolgsfaktor
1
Führungskräfte
1
Hollywood films
1
Hollywood movies
1
Managers
1
Success factor
1
Vergleich
1
Viral marketing
1
Virales Marketing
1
Werbung
1
Word-of-mouth
1
advertising
1
culture
1
execution features
1
films
1
historical analysis
1
motion picture
1
motion pictures
1
movie
1
path analysis
1
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4
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English
4
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Chen, Huan
2
Wang, Ye
2
Berger, Bruce K.
1
Große, Sebastian
1
Park, Dong-jin
1
Roschk, Holger
1
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Journal of promotion management : JPM
Journal of cultural economics
17
Journal of business research : JBR
9
Applied economics letters
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of the Academy of Marketing Science
7
The journal of media economics
7
Management science : journal of the Institute for Operations Research and the Management Sciences
6
International journal of arts management
5
Journal of global fashion marketing : JGfM
5
Journal of media business studies
5
Marketing letters : a journal of research in marketing
5
NBER working paper series
5
Business history
4
International journal of industrial organization
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
Psychology & marketing
4
Applied economics
3
Australasian marketing journal
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Journal of retailing and consumer services
3
Review of marketing science
3
Accounting, auditing & accountability journal
2
Asia Pacific journal of marketing and logistics
2
Cmnd
2
Cmnd.
2
Discussion papers / CEPR
2
Economic history working papers / LSE, Economic History Department
2
Economic research
2
Eurasian business review
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information economics and policy : IEP
2
Information systems research : ISR
2
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
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ECONIS (ZBW)
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Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
2
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
3
Talking about films : word-of-mouth behavior and the network of success determinants of motion pictures
Roschk, Holger
;
Große, Sebastian
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 299-316
Persistent link: https://www.econbiz.de/10009787531
Saved in:
4
Brand placement in movies : the effect of film genre on viewer recognition
Park, Dong-jin
;
Berger, Bruce K.
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 428-444
Persistent link: https://www.econbiz.de/10008825725
Saved in:
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