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~isPartOf:"Journal of promotion management : JPM"
~subject:"Konsumentenverhalten"
~subject:"Performance-Messung"
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Performance-Messung
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Gewinn
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marketing metrics
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optimal advertising budget, elasticity of ROA
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Journal of promotion management : JPM
International journal of business and emerging markets : IJBEM
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Beyond the return on advertising : elasticity of the return on advertising as a diagnostic metric to maximize profit
Mitchell, Ted
;
Makienko, Igor
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10010373817
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