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~isPartOf:"Journal of promotion management : JPM"
~subject:"Markenführung"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Online-Werbung"
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Markenführung
Online-Marketing
Internet marketing
55
Consumer behaviour
29
Konsumentenverhalten
29
Advertising effects
22
Social Web
22
Social web
22
Werbewirkung
22
Advertising
17
Brand management
17
Werbung
17
Brand image
10
Markenimage
10
social media
8
Online retailing
6
Online-Handel
6
Facebook
5
Marketing management
5
Marketingmanagement
5
Public relations
5
Sales promotion
5
Verkaufsförderung
5
Viral marketing
5
Virales Marketing
5
Website
5
Öffentlichkeitsarbeit
5
Brand
4
Credibility
4
Glaubwürdigkeit
4
Markenartikel
4
South Korea
4
Südkorea
4
advertising
4
Beziehungsmarketing
3
Fernsehwerbung
3
Media industries
3
Mediensektor
3
Personality psychology
3
Persönlichkeitspsychologie
3
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English
55
Author
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Arli, Denni
2
Loureiro, Sandra Maria Correia
2
McMillan, Sally J.
2
Melnik, Mikhail I.
2
Morimoto, Mariko
2
Park, Jae Hee
2
Richardson, Paul
2
Tompkins, Dan
2
Ahern, Lee
1
Ahn, Euijin
1
Ahn, Hoyoung
1
Ahn, Jungsun
1
Alhabash, Saleem
1
An, Soontae
1
Angelini, Antonella
1
Arora, Amit
1
Arora, Anshu
1
Arroyo-Cañada, Francisco-Javier
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Baack, Donald
1
Beerli-Palacio, Asunción
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bhat, Savita
1
Bissell, Kimberly
1
Bortree, Denise Sevick
1
Carr, Caleb T.
1
Chakraborty, Uttam
1
Chang, Susan
1
Cho, Yong-suk
1
Chtourou, Saber
1
Chung, Hwiman
1
Contò, Francesco
1
Dardis, Frank E.
1
Dietrich, Timo
1
Dodoo, Naa Amponsah
1
Efrat, Kalanit
1
Eveland, Vicki
1
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Published in...
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Journal of promotion management : JPM
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
196
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
62
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Psychology & marketing
56
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Marketing intelligence & planning
54
Journal of marketing
51
Journal of travel and tourism marketing
50
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Journal of marketing research : JMR
44
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ECONIS (ZBW)
55
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1
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
2
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
3
Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices
An, Soontae
;
Kang, Hannah
;
Jin, Hyun Seung
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
Saved in:
4
Understanding non-profit and for-profit social marketing on social media : the case of anti-texting while driving
Lou, Chen
;
Alhabash, Saleem
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 484-510
Persistent link: https://www.econbiz.de/10011979102
Saved in:
5
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
6
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
7
The effect of advertising content control on advertising effectiveness in the different forced exposure circumstance
Kim, Nam Young
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 845-862
Persistent link: https://www.econbiz.de/10011979252
Saved in:
8
Consumer attitudes toward online advertising : the moderating role of personality
Souiden, Nizar
;
Chtourou, Saber
;
Korai, Bernard
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10011729518
Saved in:
9
Social media development paths in banks
Angelini, Antonella
;
Ferretti, Paola
;
Ferrante, Gabriele
; …
- In:
Journal of promotion management : JPM
23
(
2017
)
3
,
pp. 345-358
Persistent link: https://www.econbiz.de/10011729563
Saved in:
10
Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
Saved in:
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