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~isPartOf:"Journal of promotion management : JPM"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Markenimage
Online-Marketing
Brand management
67
Markenführung
67
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
37
Advertising effects
25
Brand
25
Markenartikel
25
Werbewirkung
25
Internet marketing
17
Product Placement
14
Product placement
14
Advertising
11
Werbung
11
Social Web
10
Social web
10
Marketing management
9
Marketingmanagement
9
Sales promotion
8
Verkaufsförderung
8
product placement
6
Beziehungsmarketing
5
Online retailing
5
Online-Handel
5
Relationship marketing
5
social media
5
Designation of origin
4
Herkunftsbezeichnung
4
Music
4
Music industry
4
Musik
4
Musikwirtschaft
4
Public relations
4
Sportmarketing
4
Sports marketing
4
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Article
45
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45
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45
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English
45
Author
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Arli, Denni
2
Kim, Eunice
2
McMillan, Sally J.
2
Park, Jae Hee
2
Agheshlouei, Hamed
1
Ahern, Lee
1
Ahn, Euijin
1
Anderson, Ronald
1
Arora, Amit
1
Arora, Anshu
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Barnes, Liz
1
Bellur, Saraswathi
1
Bhat, Savita
1
Bissell, Kimberly
1
Bui, M̃y
1
Burkhalter, Janée
1
Calderon-Monge, Esther
1
Carr, Caleb T.
1
Chakraborty, Uttam
1
Chang, Yu-ting
1
Chung, Hwiman
1
Cistulli, Mark
1
Dardis, Frank E.
1
Dewi Retno Rosari, Theresia Sri
1
Dodoo, Naa Amponsah
1
Donlan, Leah Kathleen
1
Eastin, Matthew S.
1
Eveland, Vicki
1
Ferguson, Douglas A.
1
Fram, Eugene H.
1
Fraustino, Julia
1
Gautam, Vikas
1
Greer, Clark F.
1
Hamilton, Mitchell
1
Han, Jiyoon
1
Hayes, Rebecca A.
1
Huang, Guanxiong
1
Huerta-Zavala, Pilar
1
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Journal of promotion management : JPM
Journal of business research : JBR
403
The journal of brand management : an international journal
299
The journal of product & brand management
296
Journal of retailing and consumer services
190
Industrial marketing management : the international journal for industrial and high-tech firms
106
European journal of marketing : EJM
87
Psychology & marketing
84
SpringerLink / Bücher
82
Marketing intelligence & planning
81
Journal of marketing communications
80
Asia Pacific journal of marketing and logistics
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of strategic marketing
63
International journal of hospitality management
62
International journal of internet marketing and advertising : IJIMA
60
Journal of promotion management : innovations in planning and applied research
60
Journal of the Academy of Marketing Science
54
Journal of international consumer marketing
53
Journal of marketing
52
International journal of advertising : the review of marketing communications
50
Cogent business & management
49
Marketing letters : a journal of research in marketing
49
Journal of global marketing
46
Journal of marketing management : MM
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
The IUP journal of brand management : IJBRM
46
International journal of consumer studies
45
International marketing review
45
The journal of consumer marketing
45
Tourism management : research, policies, practice
45
Innovatives Markenmanagement
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
European journal of marketing
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of travel and tourism marketing
38
The journal of business & industrial marketing
35
Journal of Islamic marketing
34
Journal of fashion marketing and management
33
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ECONIS (ZBW)
45
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45
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1
Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
Saved in:
2
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
3
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
5
Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao
;
von der Heidt, Tania
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011875431
Saved in:
6
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
7
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
8
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
9
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
Saved in:
10
Cultural differences in online community motivations : exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs)
Park, Jae Hee
;
McMillan, Sally J.
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 633-653
Persistent link: https://www.econbiz.de/10011799550
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