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~isPartOf:"Journal of promotion management : JPM"
~subject:"Markenimage"
~subject:"Sportmarketing"
~type_genre:"Article in journal"
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Markenimage
Sportmarketing
Sports marketing
9
Brand management
4
Markenführung
4
Sport event
4
Sportveranstaltung
4
Ball game
3
Ballsport
3
Consumer behaviour
3
Football
3
Fußball
3
Konsumentenverhalten
3
Professional sports
3
Profisport
3
Sponsoring
3
Sponsorship
3
Sport organization
3
Sportorganisation
3
Brand
2
Brand image
2
Fernsehwerbung
2
Markenartikel
2
Sales promotion
2
Television advertising
2
USA
2
United States
2
Verkaufsförderung
2
promotion
2
2011
1
Advertising effects
1
Arbeitsgruppe
1
Arts
1
Beziehungsmarketing
1
Celebrity endorsement
1
Celebrity-Werbung
1
Event marketing
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Event-Marketing
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Fernsehprogramm
1
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9
Collection of articles of several authors
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English
9
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Thrassou, Alkis
2
Vrontis, Demetris
2
Aiyeku, Joseph F.
1
Apostolopoulou, Artemisia
1
Clark, John S.
1
Donlan, Leah Kathleen
1
Eveland, Vicki
1
Fortunato, John A.
1
Gladden, James M.
1
James, Jeffrey D.
1
Kartakoullis, Nicos L.
1
Koronios, Konstantinos
1
Kriemadis, Athanasios
1
Kriemadis, Thanos
1
Leivaditi, Eleni
1
McClung, Steven
1
Psiloutsikou, Marina
1
Shuv-Ami, Avichai
1
Smolianov, Peter
1
Sweeney, Daniel
1
Zervoulakos, Pavlos
1
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Journal of promotion management : JPM
International journal of sport management and marketing : IJSMM
157
Sport marketing quarterly : preferred journal of the Sport Marketing Association
148
International journal of sports marketing & sponsorship
128
Journal of sport management : the official journal of the North American Society of Sport Management
125
Sport management review
114
European Sport management quarterly : ESMQ
106
Journal of business research : JBR
36
Sport, Business and Management : an international journal ; SBM
24
Journal of sports economics
23
International journal of sport finance
20
European journal of marketing : EJM
12
Journal of strategic marketing
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
European journal of international management : EJIM
6
Journal of marketing management : MM
6
Services marketing quarterly
6
The service industries journal
6
Tourism management perspectives : TMP
6
Applied economics
5
Journal of historical research in marketing
5
Journal of retailing and consumer services
5
Marketing intelligence & planning
5
The journal of services marketing
5
International journal of event and festival management
4
International journal of revenue management : IJRM
4
Journal of advertising research
4
Journal of promotion management : innovations in planning and applied research
4
Journal of service management
4
Management decision : MD
4
Business horizons
3
International journal of advertising : the review of marketing communications
3
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ECONIS (ZBW)
9
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1
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
3
The role of brand knowledge in determining sponsorship effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
Saved in:
4
Role of the Internet site in the promotion management of sports teams and franchise brands
McClung, Steven
;
Eveland, Vicki
;
Sweeney, Daniel
; …
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009560052
Saved in:
5
Contemporary marketing communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
Saved in:
6
CBS promotion of future programming during the 2011 NCAA Tournament
Fortunato, John A.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 474-488
Persistent link: https://www.econbiz.de/10009678850
Saved in:
7
Corporate marketing objectives and evaluation measures for integrated television advertising and sports event sponsorships
Smolianov, Peter
;
Aiyeku, Joseph F.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 74-89
Persistent link: https://www.econbiz.de/10003884507
Saved in:
8
Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.
;
Apostolopoulou, Artemisia
;
Gladden, James M.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003884537
Saved in:
9
Special double issue on celebrity endorsements and sponsorship sports, arts and event/tourism branding and promotions
2009
Persistent link: https://www.econbiz.de/10003884562
Saved in:
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