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~isPartOf:"Journal of promotion management : JPM"
~subject:"Marketingmanagement"
~subject:"Werbewirkung"
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Journal of promotion management : JPM
Journal of business research : JBR
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Health marketing quarterly
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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International review on public and non-profit marketing
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International journal of nonprofit and voluntary sector marketing
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
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Bridging the gap between advertising academia and practice
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Promoting public health or underlying business interests? : the effectiveness (or ineffectiveness) of responsible drinking social causes by the alcohol industry versus non-profits
Kim, Yeonsoo
;
Park, Sun-Young
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 774-797
Persistent link: https://www.econbiz.de/10011979235
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2
The effects of fear appeal : a moderating role of culture and message type
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010198653
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