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~isPartOf:"Journal of promotion management : JPM"
~subject:"Mobile communications"
~subject:"Mobile phone"
~type_genre:"Article in journal"
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Mobile communications
Mobile phone
Mobile Marketing
5
Mobile marketing
5
Consumer behaviour
3
Konsumentenverhalten
3
Advertising
2
Advertising effects
2
Internet marketing
2
Mobile Business
2
Mobile business
2
Mobilkommunikation
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Mobiltelefon
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Online-Marketing
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Werbewirkung
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Australien
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Brand management
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Hispanic marketing
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Mobile Anwendung
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Mobile application
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Performance-Messung
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Product Placement
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Product placement
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SMS advertising
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apps repatronage intention (ARI)
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apps retailing
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attitudes
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Atli Geir Hallgrímsson
1
Dix, Steve
1
Fagerstrøm, Asle
1
Jamieson, Kyle
1
Karson, Eric
1
Korgaonkar, Pradeep
1
Larsen, Nils Magne
1
Menon, R. G. Vishnu
1
Petrescu, Maria
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Phau, Ian
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Shimul, Anwar Sadat
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Valdimar Sigurdsson
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Journal of promotion management : JPM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
International journal of internet marketing and advertising : IJIMA
8
Journal of retailing and consumer services
8
Journal of business research : JBR
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of marketing research
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Business horizons
4
Journal of advertising research
4
Journal of promotion management : innovations in planning and applied research
4
Psychology & marketing
4
Asia Pacific journal of marketing and logistics
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing communications
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Information systems research : ISR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of global marketing
2
Journal of the Academy of Marketing Science
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Acta Universitatis Danubius / Oeconomica
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
Saved in:
2
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
3
Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Karson, Eric
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
Saved in:
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