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~isPartOf:"Journal of promotion management : JPM"
~subject:"Zahlungsbereitschaftsanalyse"
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Costly signaling : Asian Americans and the role of ethnicity in the willingness to pay more for socially responsible products
Lee, Yoon-Joo
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 277-302
Persistent link: https://www.econbiz.de/10011729552
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