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~isPartOf:"Journal of promotion management : JPM"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Handbook"
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Advertising effects
2
Advertising regulation
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Consumer behaviour
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Werbebeschränkung
2
Werbewirkung
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puffery
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advertising
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Amyx, Douglas Alan
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Lee, Sang Yeal
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Lumpkin, James R.
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Journal of promotion management : JPM
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
18
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
6
Journal of business ethics : JOBE
5
Journal of health economics
5
Journal of historical research in marketing
5
Journal of marketing communications
5
Review of industrial organization : RIO
5
Journal of advertising research
4
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Wettbewerb in Recht und Praxis : wrp
4
Young consumers : insight and ideas for responsible marketers
4
Contemporary economic policy : a journal of Western Economic Association International
3
European journal of marketing : EJM
3
International journal of advertising : the review of marketing communications
3
International review of law and economics
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Applied economics letters
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Health marketing quarterly
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Journal of business ethics : JBE
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Journal of business research : JBR
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Journal of economics
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Journal of international consumer marketing
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Journal of public economic theory
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Journal of public policy & marketing
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Kom / Kommission der Europäischen Gemeinschaften
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Marketing science
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The American economic review
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The journal of law & economics
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Advances in applied microeconomics : a research annual
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Advances in international marketing
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American economic journal : a journal of the American Economic Association
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American journal of agricultural economics
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Applied economics
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Australian business law review
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ECONIS (ZBW)
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Interaction effect of ad puffery and ad skepticism on consumer persuasion
Amyx, Douglas Alan
;
Lumpkin, James R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011532986
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2
When do consumers believe puffery claims? : the moderating role of brand familiarity and repetition
Lee, Sang Yeal
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10010373823
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