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~isPartOf:"Journal of promotion management : JPM"
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Search: subject:"promotions"
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Sales promotion
41
Verkaufsförderung
41
Consumer behaviour
19
Konsumentenverhalten
19
Advertising effects
10
Werbewirkung
10
Brand management
6
Internet marketing
6
Markenführung
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Marketing management
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Marketingmanagement
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Online-Marketing
6
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sales promotion
4
Advertising
3
Fernsehwerbung
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Kundenbindungsprogramm
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Television advertising
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Theorie
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Theory
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Viral marketing
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Virales Marketing
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Melnik, Mikhail I.
2
Richardson, Paul
2
Tompkins, Dan
2
Aggarwal, Sugandha
1
Agheshlouei, Hamed
1
Bednall, David
1
Burnett, Melissa S.
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Bussière, Dave
1
Chen, Chia H.
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Clark, Ronald A.
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Journal of promotion management : JPM
Journal of retailing and consumer services
65
Journal of business research : JBR
63
Journal of retailing
46
IZA Discussion Papers
44
Marketing Science
40
Journal of marketing research : JMR
37
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of marketing
24
European journal of operational research : EJOR
22
Journal of promotion management : innovations in planning and applied research
21
Marketing letters : a journal of research in marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Journal of the Academy of Marketing Science
17
Psychology & marketing
17
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Discussion paper series / IZA
13
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
13
Management Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
12
International journal of hospitality management
11
International journal of production economics
11
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
The service industries journal
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Information systems research : ISR
8
International journal of production research
8
Journal of advertising research
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Company and customer relations
7
Discussion papers / CEPR
7
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ECONIS (ZBW)
43
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21
Does it pay to promote on eBay?
Melnik, Mikhail I.
;
Richardson, Paul
;
Tompkins, Dan
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10009422501
Saved in:
22
How seller and product characteristics impact promotion on eBay
Melnik, Mikhail I.
;
Richardson, Paul
;
Tompkins, Dan
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 426-437
Persistent link: https://www.econbiz.de/10009422504
Saved in:
23
The day of the week effect in consumer behavior : analyzing utilitarian and hedonistic consumer modes
Bussière, Dave
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 418-425
Persistent link: https://www.econbiz.de/10009422507
Saved in:
24
Ethical responses to public allegations of skin tone manipulation in print advertising : consumer indifference or consumer concern?
Watson, Stevie
;
Dejong, Penelope F.
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 396-406
Persistent link: https://www.econbiz.de/10009422514
Saved in:
25
TV ratings and verbal and visual sexual content in promotional ads
Davies, John J.
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 378-395
Persistent link: https://www.econbiz.de/10009422517
Saved in:
26
What do we know about trade
promotions
? : contributions, limitations, and further research
Poddar, Amit
;
Donthu, Naveen
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 183-206
Persistent link: https://www.econbiz.de/10009248095
Saved in:
27
The effectiveness of sales promotion tools among Indian consumers : an empirical study
Mittal, Manish
;
Sethi, Poojae
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10009248104
Saved in:
28
Managerial and peer influence on ethical behavioral intentions in a personal selling context
Pettijohn, Charles E.
;
Keith, Nancy K.
;
Burnett, Melissa S.
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10009248113
Saved in:
29
Online shopper reviews : ramifications for promotion and website utility
Ong, Beng Soo
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10009316324
Saved in:
30
A model of flow experience as determinant of positive attitudes toward online advergames
Hernandez, Monica D.
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 315-326
Persistent link: https://www.econbiz.de/10009316326
Saved in:
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