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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Kyklos : international review for social sciences"
~subject:"Celebrity worship"
~subject:"Customer integration"
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Journal of promotion management : innovations in planning and applied research
Kyklos : international review for social sciences
Asia Pacific journal of marketing and logistics
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Exploring the rise of fandom in contemporary consumer culture
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Journal of air transport management
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Journal of business research : JBR
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Kundenintegration & Customer Empowerment
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ECONIS (ZBW)
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What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
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Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
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