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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Online-Marketing"
~subject:"Werbung"
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Online-Marketing
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Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
9
Journal of media business studies
7
CESifo working papers
5
SpringerLink / Bücher
5
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Discussion paper / Centre for Economic Policy Research
3
Discussion paper / NHH, Department of Economics
3
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of industrial organization
3
International journal of marketing : IJM ; formerly Der Markt
3
Journal of business research : JBR
3
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3
Asia Pacific journal of marketing and logistics
2
CESifo Working Paper
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CESifo Working Paper Series
2
CIE discussion papers
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Computational & mathematical organization theory
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Handbook of media economics ; volume 1
2
Houghton Mifflin Adviser in Marketing
2
Information economics and policy : IEP
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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Journal of communication management : an international journal
2
Journal of economics & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing and consumer behaviour in emerging markets
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Journal of marketing management : MM
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NBER Working Paper
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NBER working paper series
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Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
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Telecommunications policy : the international journal of digital economy, data sciences and new media
2
The journal of media economics
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An evaluation of the advertising media function using DEA and DEMATEL
Roodposhti, Maysam Shafiee
;
Behrang, Kiandokht
;
Kamali, Hadi
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 923-943
Persistent link: https://www.econbiz.de/10013357209
Saved in:
2
The meaning and effectiveness of billboard advertising in least developed countries : the case of Ethiopia
Gebreselassie, Andinet Worku
;
Bougie, Roger
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 827-860
Persistent link: https://www.econbiz.de/10012179069
Saved in:
3
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
4
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
5
The impact of advertising content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
Saved in:
6
Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
Song, Reo
;
Jang, Sungha
;
Cai, Gangshu
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 791-804
Persistent link: https://www.econbiz.de/10011614844
Saved in:
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