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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"NBER working paper series"
~person:"Santini, Fernando de Oliveira"
~subject:"Brand management"
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Brand management
Consumer behaviour
2
Konsumentenverhalten
2
Sales promotion
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Verkaufsförderung
2
Brand
1
Credibility
1
Deutschland
1
Electronic Banking
1
Electronic banking
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Germany
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Glaubwürdigkeit
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Markenartikel
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Markenführung
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Perception
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Sales promotions
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Wahrnehmung
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attractiveness and uncertainty avoidance
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brand credibility
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impulsivity
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mobile banking
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prudence
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sales promotions
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visual attention and eye-tracking
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Santini, Fernando de Oliveira
Loureiro, Sandra Maria Correia
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Azevedo, António
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Costa, Ana Sofia
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Jardim, William Carvalho
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Joseph, Joshy
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Ladeira, Wagner Junior
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Journal of promotion management : innovations in planning and applied research
NBER working paper series
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The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
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