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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The Harvard business review paperback series"
~type_genre:"Aufgabensammlung"
~type_genre:"Sammelwerk"
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Journal of promotion management : innovations in planning and applied research
The Harvard business review paperback series
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Promoting brand relationships
Loureiro, Sandra Maria Correia
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2019
Persistent link: https://www.econbiz.de/10012179149
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Harvard business review on retailing and merchandising
2008
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[Reprint]
Persistent link: https://www.econbiz.de/10003725810
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