//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of product & brand management"
~person:"Cho, Su Yeon"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Konsumentenverhalten
2
Social Web
2
Social web
2
Advertising effects
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand involvement
1
Brand management
1
Comparison
1
Customer integration
1
Emotion
1
Generation Z
1
Internet marketing
1
Kundenintegration
1
Markenartikel
1
Markenführung
1
Markenimage
1
Online-Marketing
1
Perceived similarity
1
Relationship marketing
1
Self-improvement motives
1
Social comparison emotions
1
Social media influencer
1
Social relations
1
Soziale Beziehungen
1
Vergleich
1
Werbewirkung
1
Wishful identification
1
messaging strategy
1
social media
1
user engagement
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Cho, Su Yeon
Loureiro, Sandra Maria Correia
8
Sarmento, Eduardo Moraes
3
Wallace, Elaine
3
Bilro, Ricardo Godinho
2
Dodoo, Naa Amponsah
2
Guerreiro, João Pedro Silva Martins
2
Guzman, Francisco
2
Ibrahim, Blend
2
Kennedy, Eric
2
Langaro, Daniela
2
Morgan-Thomas, Anna
2
Rita, Paulo
2
Stavros, Constantino
2
Veloutsou, Cleopatra
2
Xue, Fei
2
Yang, Jing
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Adams, Frank G.
1
Alhouti, Sarah
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amelia, Maria Veronica
1
Arcand, Manon
1
Ardekani, Saeid Saeida
1
Areni, Charles Scott
1
Arias-Bolzmann, Leopoldo
1
Arilla, Ramón
1
Arora, Anshu
1
Arora, Nilesh
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Backes, Kayla
1
Baglione, Stephen L.
1
Bahtiar Mohamad
1
Ballerini, Jacopo
1
Bang Nguyen Viet
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
The journal of product & brand management
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Antecedents and outcomes of Generation Z consumers' contrastive and assimilative upward comparisons with social media influencers
Tian, Shiyun
;
Cho, Su Yeon
;
Jia, Xiaofeng
;
Sun, Ruoyu
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1046-1062
Persistent link: https://www.econbiz.de/10014334399
Saved in:
2
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->