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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Lemanski, Jennifer L."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising effects
1
Angst
1
Anxiety
1
Consumer behaviour
1
Emotion
1
Option pricing theory
1
Option trading
1
Optionsgeschäft
1
Optionspreistheorie
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Werbewirkung
1
attitude
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emotions
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fear
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options
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purchase intention
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Lemanski, Jennifer L.
De Bock, Tine
2
Pandelaere, Mario
2
Van Kenhove, Patrick
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Vermeir, Iris
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Villegas, Jorge
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Journal of promotion management : innovations in planning and applied research
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Affective effects of offering options on persuasiveness of fear appeals
Lemanski, Jennifer L.
;
Villegas, Jorge
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 128-142
Persistent link: https://www.econbiz.de/10012179014
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