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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Advertising effects
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Angst
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Anxiety
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Consumer behaviour
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Emotion
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Option pricing theory
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Option trading
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Optionsgeschäft
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Optionspreistheorie
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Werbewirkung
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attitude
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emotions
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fear
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options
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Journal of promotion management : innovations in planning and applied research
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of retailing and consumer services
4
Psychology & marketing
4
International journal of consumer studies
2
Journal of consumer marketing
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Journal of marketing communications
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Journal of marketing research : JMR
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The journal of consumer marketing
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Asia-Pacific journal of business administration
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Australasian marketing journal
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Cogent business & management
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European journal of management and business economics : EJM&BE
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Health marketing quarterly
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International journal of advertising : the quarterly review of marketing communications
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International journal of social sciences : IJoSS
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of customer behaviour
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international business and economics : JIBE
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Journal of marketing
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management information systems : mis quarterly
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Pakistan economic and social review : incorporating the Punjab University economist ; bi-annual journal of the Department of Economics, University of the Punjab
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South Asian journal of marketing
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The journal of product & brand management
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The service industries journal
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Affective effects of offering options on persuasiveness of fear appeals
Lemanski, Jennifer L.
;
Villegas, Jorge
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 128-142
Persistent link: https://www.econbiz.de/10012179014
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