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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Arora, Nilesh"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Arora, Nilesh
Yang, Jing
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Journal of promotion management : innovations in planning and applied research
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Asian Academy of Management journal : AAMJ
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Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
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