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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Bae, Mikyeung"
~person:"Chopra, Anjali"
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Bae, Mikyeung
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Journal of promotion management : innovations in planning and applied research
Journal of current issues and research in advertising
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Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance
Khanna, Monica
;
Jacob, Isaac
;
Chopra, Anjali
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012179029
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2
Attention-grabbing power of branded vs. unbranded packaging
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012179091
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